If you’re like many business owners, you’ve considered using advertising to boost your sales. But what about Facebook ads? Should you use them, how well do they work, and who should you hire to handle them for you? This guide explains why you need to run ads on Facebook, which ads are the most successful, and how to pick the right professional to run them for you.
Should Your Company Be Creating Facebook Ads?
As a business owner, you’re always looking for new ways to increase sales and grow your company. Advertising is one avenue you may have considered, but what about Facebook ads?
Facebook is the world’s largest social media platform with over 2.23 billion monthly active users. That’s a massive number of potential customers. For most companies, advertising on Facebook is a must.
What Makes a Good Facebook Ad?
Not all Facebook ads are created equal. There are certain elements that make some ads more effective than others. The most successful Facebook ads:
- Are visually appealing
- Tell a story
- Create a sense of urgency
- Offer a discount or incentive
- Include a call-to-action
Here’s a closer look at each.
Why Visual Appeal is Important in Facebook Ads
Think about the last time you were scrolling through your Facebook feed. What made you stop and look at a particular ad? Chances are, it was something about the image that caught your eye.
Images are an important part of Facebook ads because they stop scrollers in their tracks. In fact, HubSpot found that posts with images get 2.3 times more engagement than those without.
One of the best ways to ensure your ad images are high quality and attention-grabbing is to work with a virtual assistant specializing in graphic design.
Telling a Story Through Facebook Advertising
Your ad should tell a story that speaks to your target customer. The story should be relatable and address a pain point or problem they have.
Your ad copy should be short, sweet, and to the point. Keep in mind that people are scrolling through their Facebook feeds quickly and don’t want to read a novel. Unless you have experience in creating great ad copy, you’re better off outsourcing your social media management to a Facebook ad expert.
Creating a Sense of Urgency in Facebook Ads
Your ad should create a sense of urgency that compels people to take action. This can be done in a number of ways, such as using phrases like “act now” or “limited time only.” You can also create a sense of urgency by offering a discount or incentive for taking action.
Offering a Discount or Incentive
Who doesn’t love a good deal? Offering a discount or incentive is a great way to increase conversions. Just make sure the offer is compelling enough to get people to take action.
Including a Call-To-Action
Your ad should have a call-to-action (CTA) that tells people what you want them to do, such as “click here to learn more” or “buy now.” A CTA is important because it helps guide people through the conversion process.
Who Should You Hire to Create Your Facebook Ads?
You could try to create your own Facebook ads, but unless you have experience with this type of marketing, it’s best to leave it to the professionals.
When outsourcing your Facebook ad management, look for someone who can:
- Reach the right people
- Understand the right timing to run ads
- Craft visually appealing ads that encourage people to take action
How Your Facebook Ad Expert Will Target Your Ads
Your Facebook ad expert will use a variety of targeting options to make sure your ads are seen by the right people.
Some of the targeting options available include:
- Custom audiences
Your Facebook ad expert will also use a variety of other tools, such as A/B testing, to fine-tune your ad campaigns and ensure they’re as effective as possible.
How Does a Facebook Ad Expert Figure Out When to Run Your Ads?
There’s a lot that goes into figuring out when to run your ads. Your Facebook ad expert will consider things like:
- Your budget
- Your goals
- Your target audience
- The results you want to achieve
Sometimes ads perform best in the morning; others in the evening. As your expert works on your campaigns, she’ll do extensive research and figure out how to connect with the right people at the right times. Your Facebook ad expert will also use a variety of tools, such as the Meta Business Manager, to track your ad campaigns and make sure they’re performing like they should.
Do You Need to Talk to a Facebook Ads Expert?
If you’re thinking about running Facebook ads, let’s have a discovery call. We’ll take some time to talk about your goals and determine the best path forward.