What’s The Difference?
How Do I Know What I Need?
Can I Have Both?
Should I Have Both?
What is Social Media? Let’s Start with that Question First
noun – websites and applications that enable users to create and share content or to participate in social networking.
From Wikipedia :
“Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests, and other forms of expression via virtual communities and networks.”
Pretty straight forward, right?
So, briefly – before we go any further – The simple difference is this: Organic social media is posted for free. Paid social media is shared with Ad Spend behind it to help you reach a larger audience. Organic social posts show up in the feeds of people that follow you already (which by the way, is really why you need Social Media Engagement – just sayin, but we’ll get to that on another page). Paid social posts will show up in the feeds of whichever audience you decide to target.
I know, there is just so much info – it’s an overload on the brain for sure, so let me ‘splain myself Lucy! Let’s start with the usual assumed version of social media, shall we? That would be good old fashioned Organic – and it is called that because that is exactly how it grows, organically. You create it, post it, share it, nurture it, engage it and watch it grow……. slowly, yes – but also steadily and more importantly it grows STRONG from the all natural approach. The contacts/followers/audience that you gain from this growth becomes loyal and steadfast, they share your posts and help you grow. This audience gets to know you and your business, they become your peeps and there is something invaluable and heartwarming about that! And the best thing about Organic Social Media – It’s FREE to post! So yeah, there’s a balance thing going on here for sure…. slow growing, time consuming, a lot of work to get it done, BUT – you don’t have to pay for what you post and you build a worthwhile following – there’s gold in that – you just have to be PATIENT – and by patient, I mean – NOT expecting growth within a 2 week time span.
So now you want to know if you need Organic Social Media – posting on all the platforms, getting to know the public, sharing silly memes and pictures of your dogs or cats and your outing to the park or the yummy sushi you just had with the occasional sprinkle of a “Hey – look at my business, it’s awesome, here’s why you need me! ” and a “Yo, here’s an awesome giveaway that will direct you back to my website, give me your email address and let me know if I can contact you in the future” posts.
YES, the answer to that is YES!
Why? Because, we are a digital world with the majority (and I mean BILLIONS) of people online at all times. We are on our phones, on our laptops, on our desktops and tablets and even our watches, it is INSANE, but this is the world we live in, and this is how we get seen, heard, followed, loved. This is how we grow our audience and our client base. Sick of reading and just want to get to the details and pricing of how WGSD can help? Here’s where to go for that (Or …. you can stick around for more Yada Yada Yada about Paid Social Media Marketing – it’s a Page Turner, I promise!
Sound Like Too Much To Handle Alone? Let WGSD Handle it For You!