Do Google My Business Posts Matter? Heck Yeah, They Do! |

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Do Google My Business Posts Matter? Heck Yeah, They Do!

Hey there, digital dynamos! It’s your favorite geek girl from WGSD Virtual Assistant Services, LLC, here to drop some knowledge bombs about Google My Business (GMB) posts. Buckle up, because we’re about to turn your local SEO game up to eleven.

What the Heck Are Google My Business Posts Anyway? Is that really “A Thing”?

Yep, it’s “A Thing” for sure! Back in the day, Google graced us with the GMB Posts feature. It lets you keep your Google My Business profile fresh with updates like announcements, offers, events, and more. Imagine your GMB profile is a static billboard. Boring, right? Now, imagine you can slap up eye-catching, time-sensitive posters on that billboard every week. That’s what GMB Posts do.

These posts can be just text, but if you want to really grab attention (and you do), use photos or videos 📸. Plus, you get to add a Call to Action (CTA) button—Book, Order Online, Buy, Learn More, Sign Up, or Call Now—to drive traffic to your website or get people calling you directly. Cool, huh?

Your GMB Posts Matter—And Here’s Why:

1. GMB Boosts Your Findability in Local Search Results 🔍

GMB Posts aren’t just fluff—they’re a core part of your GMB listing, which Google’s algorithm loves for local searches. According to the 2018 Moz Local Search Ranking Report, GMB “signals” are the top ranking factor for local pack rankings.

The Local Pack is that nifty little map with a three-point list of businesses that pops up when you search for something like “Italian restaurants NYC.” We’ve seen clients jump into the Local Pack just by consistently posting on GMB. Don’t believe us? Search Engine Land (a great resource by the way) found similar results. Less than a week after businesses started posting, they saw jumps in local rankings 📈.

2. GMB Posts Create Rich Snippets in the Local Pack 🧩

Don’t just toss out any old post. Make it count. Optimized, SEO-friendly text in your GMB posts can get pulled into rich snippets in the Local Pack. Previously, rich snippets were mostly “Their website mentions…” blurbs. Now, Google is pulling from GMB posts, too, even months-old ones. So, pack those posts with rich, keyword-filled content.

BONUS: This applies to reviews, too. When asking for reviews, encourage your customers to mention specific services or keywords you’re targeting. AND MAJOR TIP – ALWAYS respond to your Google Reviews – Google is watching!

3. GMB Posts Can Improve Click-Through Rates 📈

Want more organic traffic to your website? GMB Posts can help. On mobile searches 📱, your posts appear front and center, even before your contact info. Moz found that GMB posts are clicked on almost 100% of the time on mobile. And here’s a kicker: about 60% of businesses are already posting on GMB. If you’re not, your competitors probably are.

Proceed with Caution, Rebels ⚠️

Before you go on a posting spree, remember to adhere to Google’s policies and guidelines. The Google Powers That Be, along with their Crawling Bot Army, will remove your posts or photos without warning if they feel you’ve violated the rules. Avoid heavy advertising- like behavior, excessive calls to action, and what they call “phone number stuffing.” Seriously, there’s no need to plaster your phone number all over the text or graphics—Google does not like it and they give you the opportunity to use their built in CTA’s, so USE THOSE!.

Need Help Posting on GMB? 🤔

We know, we know, – UGH – GMB is another thing on the endless to-do list for local businesses. But that’s what we’re here for! If you’re already in one of our Social Media Packages, we can seamlessly incorporate GMB posting into your strategy. Not in one of our packages? What are you waiting for?

Ready to rock your local SEO and UP your Organic Game? Shoot us an email at support@wgsdvirtualassistant.com, schedule a chat, or give us a call at 517- 414-1252 to schedule a free review with our Digital Marketing Strategists. Let’s get you climbing those local ranks like a boss! 🚀

There you have it, folks. Google My Business posts aren’t just another chore—they’re a powerful tool to boost your local SEO. So, get posting, and may the algorithm be ever in your favor!

Do you need some help connecting all the dots and being seen and found? Fill out the form below to get in touch with us and set up a complimentary consultation where we can tell you how we can help.